Product & Strategy @ Halal Roomies
Product & Strategy @ Halal Roomies
AI-powered roommate-matching platform redesign for improved usability
As a Product & Strategy Intern at Halal Roomies, I worked on revamping the company’s website to better showcase its AI-powered roommate-matching platform. My contributions included revamping the website for roommate matching and insurance onboarding. I also co-developed the MVP and go-to-market plan, integrating competitor and user research to refine positioning. Additionally, I created an investor-facing pitch deck that secured meetings with accelerator programs by refining market sizing, drafting messaging, and designing visuals.
Web Design
Market Research
Pitch Deck Design
PropTech / AI-Powered Marketplaces / Web Design
I was tasked with improving usability and trust by redesigning the Halal Roomies website into a clean, modern, all-in-one platform where users could access everything in one place. Throughout the process, I focused on ensuring consistency with the brand’s visual identity, creating a design that felt both functional and aligned with the platform’s mission.
Instead of a plain waitlist prompt, I framed the problem with X and Reddit mockups to put users in the perspective of those struggling to find values-aligned roommates. I felt that this emotional nudge makes the call to action feel more relevant and compelling.
Alongside the website revamp, I created an investor-facing pitch deck to help Halal Roomies secure accelerator meetings. My focus was on refining market sizing, clarifying positioning, and designing visuals that conveyed trust and professionalism. By shaping the narrative around the problem, solution, and traction, the deck appealed both logically and emotionally to investors, resulting in successful accelerator outreach.
Working with Halal Roomies taught me how to balance user needs with business goals while operating in a fully remote, flexible environment. I learned to stay accountable by maintaining visibility with the founder and the rest of the team through regular updates, async communication, and progress check-ins. Along the way, I strengthened my skills in web design and user research while also gaining experience in market sizing, positioning, and crafting investor-facing materials that clearly communicated value.
